In this episode of the David Grey Rehab Podcast, I welcome Luke Tulloch, a personal trainer, international speaker, and entrepreneur. 

Listen in as we talk about the ups and downs of building an online education business, how to create quality social media content, and then a bit of the neuroscience behind personal training (and how to actually see results from your training!).

You’ll learn about the nature of running an online business as a coach, what research shows about stress killing your gains, and Luke’s creative process for making content for his brand.


“You’re going to have stressful events happen, it’s not about trying to avoid them. So, we just need to have some kind of strategy in place to deal with stress.”   – Luke Tulloch


Episode Timeline | What You’ll Learn:

00:00 – Introducing Luke Tulloch & The topics of today’s episode.

03:53 – Let’s talk business, podcasting, and memberships…

09:04 – Luke’s online coaching business structure and strategy

13:51 – What has Luke been up to in the past few years? & The challenges of transitioning a business online.

26:09 – Protecting your branded content after getting locked out of your Facebook and Instagram accounts

30:38 – Luke’s process for creating social media content and connecting with his audience & Tips for making quality Instagram posts

45:58 – Being influenced & Interesting trends in the coaching/training world

49:09 – Does stress kill gains? How does nutrition play a role in injury?

1:03:13 – How does nutrition play a role in healing an injury?

1:04:34 – Which 3 people would you bring to a deserted island?


Watch this episode on YouTube below.


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Resources Mentioned:

Visit the DGR INTERACTIVE platform and use Code DGRPODCAST for 20% off!

Listen to episode #26 with John Kiely

Get Luke’s free mini-course!

Luke Tulloch is a personal trainer, international speaker, and entrepreneur. He’s been a personal trainer in Sydney, Australia for 13 years (although he’s currently living in Gothenburg, Sweden). Luke attended university to study neuroscience, started an online education business, and has delivered in-person seminars around the world. He’s passionate about helping people who love to train feel lean and strong without the constant food stress and second-guessing that often comes with chasing your ideal physique.

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