What does it truly take to start a successful coaching business? In this episode of the David Grey Rehab Podcast, I welcome Keir Wenham-Flatt, an elite sports strength and conditioning professional, speaker, writer, and Founder of Strength Coach Network.


Tune in as we explore topics like starting a business, advertising, branding, hiring employees, creating products, and more! Keir offers powerful insight into the reality of entrepreneurship, highlighting the importance of delegation, time management, networking and building business relationships, and curating high-quality content.


Never again will I be the guy with the technical ability but not the connections… It’s not either or, it’s both and.” – Keir Wenham-Flatt

The more self-aware you can be about what your shortcomings are and what you’re not good at and what you don’t like to do; you actually need to go out and hire in the opposite direction for that.”  – Keir Wenham-Flatt

 Episode Timeline | What You’ll Learn:

00:13 – Introducing Keir Wenham-Flatt & The topics of today’s episode

01:56 – Networking & Proving Your Skills: Why hyper-competence and the capacity for genuine reciprocity makes you unstoppable.

08:45 – Why are people so against paid advertising?

11:24 – Your time is extremely valuable.

12:14 – A day in the life of Keir: What it means to work like a lion.

14:16 – Best advice for entrepreneurs on building, managing, and growing a business & A big mistake Keir made as a business owner.

18:19 – Challenges and mistakes entrepreneurs make in hiring and managing employees.

19:56 – Branding, building and selling a coaching business.

24:07 – Content curation vs. Content creation.

26:03 – Tips for creating a successful business model and online membership platform.

36:00 – What keeps you up at night? What are you trying to avoid or protect in your business?

40:26 – If you restarted your career, what would you choose to do?

50:28 – Which 3 coaches would you bring to a stranded island and why? & Keir’s biggest inspirations and recommended books.


“Your email list is the most valuable business asset you possess. Never forget that.” – Keir Wenham-Flatt

Watch this episode on YouTube 

Keir Wenham-Flatt is a strength and conditioning professional with over 10 years of experience of working at the elite level of sport in 5 different countries. He is also a frequent writer and speaker, and is the founder of Strength Coach Network. Boasting over 200 hours of video lectures presented by elite level coaches, a busy forum with members from over 35 countries, and strategic career and business advice for coaches of all levels, Strength Coach Network is where strength coaches come to learn.

 Connect with Keir Wenham-Flatt:

Visit his website, Strength Coach Network


Resources Mentioned:

Never Eat Alone by Keith Ferrazzi

Deep Work by Cal Newport

John Danaher on the Lex Fridman Podcast

The Sovereign Individual by James Dale Davidson


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